Consumer Panel - moderated by Jeff O’Leary
Do you think like a consumer? Test your knowledge of today’s consumer, and learn firsthand what’s motivating their behaviour and decisions from a cross-section of consumers right out of your marketplace.
Breakthrough Video Tips to Engage Today’s Consumer - Annette Anthony
Learn how to shine on camera and make all your videos a success. Annette Anthony’s talk will cover video platforms and tips you can implement right now to transform from beginner to expert.
Reinventing your Brand - Kiran Gandhi
Kiran’s presentation will discuss the challenges of keeping your brand relevant in today’s marketplace. Kiran will walk you through the elements of creating and portraying a winning message, incorporating social media and other relevant tactics.
Mastering the Marketing Mindset - Jeff O'Leary
You can achieve success regardless of the platforms and clients you choose by “mastering the marketing mindset”. Jeff O'Leary will be sharing key pointers for effective engagement with prospects and clients using web, video, direct marketing and more.
Consumer Insights - Mary Van Buren
CREA’s Consumer Insights Report analyzes traffic to Realtor.ca, Canada’s most visited real estate website, and presents you with valuable tips about how to better serve your clients. Mary Van Buren will share cutting edge information to help you to maximize the value of the buying and selling process for your clients.
Precision Targeting Via Facebook - Remi Morvan
Facebook advertising is currently the number one most profitable ad spend any REALTOR® can have in their arsenal. Remi Morvan will help you harness the power of this platform to provide your clients with value-added content and information.
Innovative Marketing: Beyond Print & MLS® - Richard Silver
Uncover innovative sources of marketing for your properties. Stand out from the crowd using these outside-the-box tactics to bring value to your clients.
Identify and Impact: Direct Mail Marketing - Ryan Hodge
“The person with the most no’s wins the day”. Learn the do’s and don’ts of tracking, measuring, and implementing direct mail campaigns. Ryan’s presentation will include information about:
- Reverse objection handling
- Pre-listing videos
- The art and power of branding
Growing your Database - Andrew Fogliato
Have you heard of the landing page funnel? Andrew Fogliato will explain how it can help you grow your leads. From Facebook to Leadpages.net, he’ll demonstrate tools and techniques to bolster your online lead generation.
Working ANY database - Danny Wood
Find methods that help you maximize the value of your database and contact lists. Danny Wood’s presentation will provide professional lead follow up tips that you can tailor to your own business to make a lasting impact on consumers.