March 6th - 2004

New and improved mls.ca

More photos, more options and more marketing power are the key benefits members and consumers will find on their next visit to www.mls.ca.

More photos, more options and more marketing power are the key benefits members and consumers will find on their next visit to www.mls.ca. The Canadian Real Estate Association (CREA) launched the greatly enhanced version of their popular real estate web site at the end of January.

The improvements include a fresh, cleaner graphic presentation, and a streamlined search feature. Users will be able to save their search criteria and use an enhanced “Advanced Search” option. REALTORS will find some great improvements when they list properties on mls.ca including more photo displays with each listing and more information about each property.

CREA decided to re-vamp the web site in response to feedback from consumers and members. According to CREA’s research, photos are the feature on the mls.ca web site that consumers want most. Now each listing can display up to nine photos. As well, new marketing tools on the web site give members some powerful tools to better serve their clients. For example, with the “Web Report Card,” members can provide clients with reports on how many times their listing was viewed through mls.ca.

What mls.ca can offer you
An improved member search function allows you to search the membership database by name, office, Board, province or any combination. This feature can help you maximize your networking opportunities and could lead to more contacts and referrals.

Electronic business card
Potential buyers will have no trouble contacting you regarding homes they are interested in thanks to an electronic business card feature on the new web site. The card includes your franchise logo, professional portrait photo and essential contact information. Once your photo and logo is entered in the system it is automatically linked to all of your listings. To add an electronic business card, e-mail support@mls.ca providing your information and a colour photo in GIF format.

Links
The new and improved mls.ca also offers the opportunity to include links to your electronic brochures, audio, virtual or video tours or other web sites.  For more information on the new features of visit www.realtorlink.ca and download CREA’s mls.ca marketing brochure.

Share this item

Logging on to My OREA is easy Commercial database updated

For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Senior Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

OREA AI Assistant