July 7th - 2006

Do more mega pixels matter? What to look for in a digital camera

Consumers want pictures, pictures and more pictures when shopping for a home according to CREA’s most recent mls.ca® survey.

Consumers want pictures, pictures and more pictures when shopping for a home according to CREA’s most recent mls.ca® survey. With today’s digital camera technology, giving consumers what they want is much easier than ever before. However, just like computers and cell phones, the vast array of choice that awaits you when you shop for a camera can leave you spellbound.

Ask anyone who has a digital camera what the number one feature is that you should look for and they’ll say, more mega pixels. Camera manufacturers tout the mega pixel number in ads and stamp it right on the front of the camera. While the number of mega pixels is very important for picture resolution, it’s not the only thing you should consider when buying a camera. For example, be sure to check battery life, shot time, storage, and control options.

Start by deciding how you will use your camera most. If you are simply using it to post photos on the Internet you don’t need a high-resolution model. Most cameras these days offer a resolution of at least 4 mega pixels, which is enough to make a sharp 11-by-17 print. But taking photos indoors in low light is a common challenge for REALTORS® so be sure to choose a camera that offers manual settings as well as automatic. As for storage, you needn’t worry if the memory card installed by the factory isn’t large enough. Chances are you will be buying additional cards unless you plan to transfer your images frequently.

Be sure to carry a backup power supply with you so that you can make a quick switch if the camera runs out of juice.

Shop in person
The best way to buy a digital camera is in person as opposed to online shopping. That way you can "play" with the camera and learn about its features before you buy. When evaluating a camera, consider how easily you can reach common settings–resolution, macro mode, flash, and exposure adjustments–and how easily you can play back just-taken images. Too many buttons, and you waste time trying to figure out which button does what; too many menus, and you waste time digging through them.

Almost all digital cameras have LCD screens that vary in size. A good LCD is essential for knowing whether you got the shot you wanted, and can usually give you an indication of whether it was properly exposed. LCD quality varies widely and many wash out in sunlight. If you can, try a camera outside before you buy it. A viewfinder is a convenient backup for framing your shots and is also handy because you can turn off the LCD when not using it to save battery power.

Finally, check out the size and weight. Small cameras are convenient, but they frequently have tiny dials and buttons that make changing settings difficult. With so many bells and whistles available on digital cameras it can be tempting to purchase more than you really need. Take your time, do your homework and try before you buy to get a camera you’re happy with.

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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Senior Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

Ontario Real Estate Association
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The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.

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