February 18th - 2007

Consumer campaign to launch nationally

Encouraged by so much positive feedback, CREA takes its campaign across the country to educate consumers on the value REALTORS® bring to the real estate transaction.

Encouraged by so much positive feedback, CREA takes its campaign across the country to educate consumers on the value REALTORS® bring to the real estate transaction. The national campaign starts the last week of February. The campaign, jointly developed by CREA and OREA, was first launched in Ontario last fall.
 
The campaign consists of a new Web site called howrealtorshelp.ca, and a series of two TV commercials. Howrealtorshelp.ca guides consumers through the buying and selling process and reinforces the importance of working with a REALTOR®.
 
The TV ads promote the value of REALTORS®, and promote the Web site as a resource for consumers.
As well, OREA will provide real estate boards with radio and print ads to complement the TV commercials campaign. Already several boards have gotten involved, highlighting how REALTORS® can help consumers with their own billboard and other advertising initiatives.

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For more information contact

Ontario Real Estate Association

Jean-Adrien Delicano

Senior Manager, Media Relations

JeanAdrienD@orea.com

416-445-9910 ext. 246

Ontario Real Estate Association
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The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.

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